Salesforce Unveils Foundations Upgrade, Bringing Key Sales, Service, Marketing, Commerce, and Data Cloud Capabilities to Every Customer at No Additional Cost

Sales Cloud and Service Cloud customers now get more out of their existing Salesforce investment with additional features and an enhanced user interface built right into their CRM 
Salesforce today announced Foundations, a free upgrade that brings key cross-department features to every Salesforce customer at no additional cost. Foundations includes Sales, Service, Marketing, Commerce, and Data Cloud features, all in a new, enhanced UI, making it easier for businesses to get a unified view of their customer and build connected, AI-powered experiences across every customer touchpoint. Key features include opportunity management, case management, email campaigns with targeted segmentation, and secure payment links, all aimed at enhancing user experience and streamlining operations without additional costs or data integrations. Finally, Salesforce Foundations customers can enhance their systems with thousands of prebuilt third-party extensions and integrations available on the AppExchange, including extended free trials from over 25 leading partners like Docusign, RingCentral, and ZoomInfo.
Why it matters: More than three-quarters (79%) of customers expect consistent interactions across departments, but 55% say it generally feels like they’re communicating with separate departments, not one company. Salesforce Foundations connects departments by providing additional functionality to Sales and Service Cloud customers, bringing sales, service, marketing, and commerce data together on one unified platform so customers can have a consistent experience, no matter where they are in their journey.
Zoom in: Unlike other CRMs, which are typically limited to native capabilities focused on one or two lines of business, with Salesforce Foundations, Sales Cloud and Service Cloud now include built-in features for marketing and commerce to help businesses create connected customer experiences without added upfront cost or data integrations. 
Every feature offered in Salesforce Foundations is built on the core Salesforce platform and grounded in enterprise-wide data from Salesforce Data Cloud. Data Cloud harmonizes customer data from across the business, including data that may have been previously inaccessible or not centralized within one system, to ground AI and fuel insights and automation to provide enhanced relevance for customer experiences.
Salesforce Foundations helps companies:
Salesforce perspective: “With Salesforce Foundations, businesses of all sizes and industries can now automate sales, service, marketing, and commerce with unified customer data on a single platform, empowering them to integrate their entire front office and deliver real time, personalized customer experiences to drive revenue, answer service issues, create marketing campaigns, set up payments, and more.” – David Schmaier, President and Chief Product Officer
Customer perspective: “Salesforce Foundations will let us get more out of our existing Salesforce investment, and make it easier for our sales teams to get crucial customer data from across service, marketing, and commerce experiences. Trying more Salesforce features, and getting more of our team into Salesforce, helps us create a better experience for the 30 million people and 70,000 teams using Grammarly to drive their business forward.” – Matt Rosenberg, Chief Revenue Officer, Grammarly 
Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based on features that are currently available.